bob baldwin

Entrepreneur - Author - Mentor -Inventor - Artist - Radio Host - Your Friend

Who is Bob Baldwin?

Bob Baldwin is an International Jazz artist, having recorded on 6 different continents since the beginning of his recording career (1988). As of 2024, he’s recorded 37 studio discs. He also hosts a radio show The NewUrbanJazz Lounge weekly since 2008.

In 1988, Roberta Flack selected him as the Sony Innovators Award winner in a highly publicized new-artist-signing contest. He was then introduced to music mogul Sylvia Rhone, where he signed his first deal with the now-defunct Atlantic Jazz label joining then labelmates Bobby Lyle, Paul Jackson, Jr. and Gerald Albright. 

BB has worked with such Jazz and Pop stars like George Benson, Grover Washington, Jr. , Will Downing, Marion Meadows, Marcus Anderson, Pieces of a Dream, Phil Perry, Chuck Loeb and Chieli Minucci, to name a select few.

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BOB BALDWIN RADIO/VOICEOVER PAGE

This is the Bob Baldwin Radio/Voiceover page, where you can sample Bob’s skillset as a radio host and voiceover specialist. BOB IS OPEN FOR BUSINESS FOR JINGLES, AND VOICEOVERS. CLICK HERE TO EMAIL US, OR call/text us at 914-548-9829 TO DISCUSS. WE ARE ALA-CARTE AND HERE TO SATISFY YOUR MUSICAL AND MEDIA NEEDS.

VOICE DROPS AND JINGLES REEL

CLICK HERE TO HEAR VOICE DROPS AND MUSIC PRODUCED BY BOB BALDWIN

CREDITS

Jingles: for CD101.9-NYC, Smooth Jazz Bakersfield, WJZA (Albany), CBS SMOOTH JAZZ/WASHINGTON, DC.Nationwide INSURANCE, Publix SUPERMARKETS, Smooth Jazz (Bermuda)

RADIO PROGRAMMER FOR WJZA (JACKSONVILLE), BERMUDA, WCLK, WJZZ,

FOUNDER OF THE NEWURBANJAZZ LOUNGE, FOUNDED IN 2008. OVER 800 SHOWS RELEASED WEEKLY.

RESUME

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SYNDICATION (NEWURBANJAZZ)

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Bob Baldwin in the studio, cutting voiceovers in Philadelphia, PA

Recording Artist Bob Baldwin has been passionately involved in producing soulful music since 1981. Before diving into the music industry, Bob gained valuable experience in the world of radio starting in 1980.

Baldwin's passion for radio production blossomed during his time at Geneva College, where he honed his skills as a jazz jock on serene Sunday nights. Upon his return to New York in 1981, he delved into the local music scene, captivating audiences with his performances in the vibrant boroughs of the Bronx and Manhattan, as well as in the scenic expanse of Westchester County.

In September 1981, Baldwin was fortunate to secure a valuable radio internship opportunity at Inner City Broadcasting (WLIB/WBLS) in New York City. The station was owned by the esteemed Tuskegee Airman Percy Sutton. During his time at the station, Baldwin immersed himself in the world of news reporting, learning from experienced professionals such as the then–news director Pat Prescott, the late Carl Ferguson, news director David Lampel, Larry Hardesty, and Mark Reilly.

In 1981–1983, he worked briefly at WINS, then owned by Westinghouse Broadcasting, where he pulled news wire for the staff writers.

In 1984, he was a field news reporter in Westchester County for WVIP Radio, then located in Mount Kisco, New York (now located in New Rochelle, New York). He covered the Jesse Jackson presidential campaign that same year when Jackson came to Shiloh Baptist Church in New Rochelle.

Baldwin reunited with Prescott when she worked for CD101.9 in New York. Prescott introduced Baldwin's music there in the late 1980s. Between 1998 and 2004, he wrote, sang and produced the CD101.9 jingle, up to when they changed their smooth jazz format to "New York Chill" in 2004.

In 2004, he was hired by Tame Broadcasting as the music director at WJSJ in Jacksonville, Florida. In 2005, he helped to launch the first smooth jazz station in Bermuda (KJAZ - Trott Communications).

Baldwin worked as the music director in 2007 at WCLK (Clark University), then later that fall at WJZZ, a Radio-One company. Radio-One's WJZZ became Urban AC “Magic 107.5” at 12:00am. There, he began to develop the radio format of NewUrbanJazz.

In 2008, Baldwin started programming music at both WCLK and WJZZ. He would later coin the programming sound as "NewUrbanJazz". He later founded the NewUrbanJazz Lounge, a weekly syndicated program supported by over fifty terrestrial stations in the US. He co-created the NewUrbanJazz Lounge cellphone app for Apple and Google, which also houses some archived radio shows.

The NewUrbanJazz radio program

In October 2008, Baldwin launched NewUrbanJazz Radio, introducing the NewUrbanJazz Lounge - a 2-hour program resonating nationwide. The inaugural affiliates included WJAB (Huntsville, Alabama), WFSK (Nashville, Tennessee), WNAA (Greensboro, North Carolina), WVAS (Montgomery, Alabama), and WVSU (Birmingham, Alabama). NewUrbanJazz embodies a contemporary Jazz fusion with urban and Brazilian undertones, spotlighting independent artists. The genesis of NewUrbanJazz stemmed from the closure of CD101.9, propelling Baldwin's show to new heights, amassing stations in Springfield (WEIB), Atlanta (WCLK), U.S. Virgin Islands (WTJX), and various networks under the African-American Public Radio Consortium.